October 13, 2019
Brighter Day Festival is an all-day music festival presented by White River Toyota to benefit CHaD, the Children’s Hospital at Dartmouth-Hitchcock. Many performers, local businesses and non-profits came together to provide a day of entertainment and fun to support the great work that CHaD does both locally and beyond, in their support of so many communities. The proceeds from the $25 parking fee (per carload) went to support the many great programs and care that CHaD provides. Guests were able to purchase food, beverages and merchandise throughout the festival, with all further proceeds donated in support of CHaD.

About the Venue

The 2019 Brighter Day Festival took place directly behind White River Toyota on Sykes Mountain Avenue in White River Junction. The field is a large open space which hosted the main stage as well as many food & drink vendors. The stage boasted some of the best local, regional and national acts! See below for complete details on the lineup and food/drink trucks that made the Brighter Day Festival a true, fun, family-friendly experience. 

White River Toyota is the Upper Valley's home for quality new and certified used Toyota vehicles, as well as used vehicles of all makes and models. Since 1994, we’ve been committed to the communities of the Upper Valley and working, in our small part, to make sure we all become stronger and healthier. After all, at White River Toyota, it’s all about people and we believe that when we all work together, great things can happen!



By 2018, American Authors impressively generated over 1 billion global streams on a string of alternately striking and soaring smashes. Their inescapable and instantly recognizable breakthrough "Best Day of My Life" earned a triple-platinum certification from the RIAA and vaulted to #11 on the Billboard Hot 100 in addition to receiving countless film, television, video game, and sports syncs. Their 2014 full-length debut, Oh, What A Life, achieved gold status, while the follow-up What We Live For, spawned another Top 20 hit, "Go Big or Go Home," in 2016. Along the way, they sold out shows around the globe and ignited stages at festivals, including LollapaloozaFirefly Music FestivalBottleRock Napa ValleyReading Festival, and Leeds Festival, to name a few.

Each seasonal cycle informs, impacts, and inspires growth. American Authors translate those cycles of change into genre-blurring alternative anthems, bordering pop ambition and rock spirit undercut by a rhythmic hip-hop boom. Touting airtight songcraft and sonic adventurousness, the Brooklyn-based four-piece -- Zac Barnett [vocals], James Adam Shelley [guitar, banjo], Dave Rublin [bass], and Matt Sanchez [drums] -- push forward and progress yet again on their 2018 third full-length, the aptly titled Seasons.

"I want people to see a different side of American Authors," Zac leaves off. "I hope they realize there's a message of hope, but it's transmitted in a new and more exciting way for our band. Growing up, listening to my favorite artists helped me through so many hard times. It was the best therapy. I've seen fans take that away from our music in the past, and I hope they continue to do so. That's the ultimate goal for us."

Chad Hollister Band hails from Vermont. They have been evolving and touring the country for over 20 years. Anthony J. Resta (Collective Soul, Elton John, Shawn Mullins) says "Hollisters music is pure sonic alchemy" which means it's damn good in Vermont terms! Chad has opened for Bob Dylan, Paul Simon and Tom Petty and has shared the stage w/ every PHISH member, Billy Gibbons, Merl Saunders, Warren Haynes and Blues Traveler. His music is a voice for the Positive and reminds you that life is truly a gift as is the ability to share it through music.
Chad has just signed a record deal with Pacific Records out of SanDiego, CA and released "Stop the World" featuring the 10 piece band.

Over the past 2 years, Mark Daly has seen quite a bit change in his life. From becoming a husband and father, to his band Madaila going on hiatus, it has been both equally beautiful and challenging. Amidst a life and career crossroads and a re-evaluation of the self, Daly has had the most prolific writing period of his life in an attempt to capture all these wild life experiences as they happen. It all comes pouring out in his new solo debut, a double LP called “I’m Gonna Do It (Anyway).” The record, released June 21st, is out now under Daly’s new moniker, his middle name, Ernest.

Heart, humor, and humility are the keys to success for singer/songwriter Troy Millette, a Fairfax, Vermont native who has quickly earned himself a reputation as one of New England’s most promising up-and-comers. Whether performing solo, alongside violinist Dylan Gombas, or fronting the full-band project the Fire Below, Millette’s shows are guaranteed to entertain music-lovers of all kinds on the back of striking original songs, imaginative covers, and witty onstage banter.

Since arriving on the local circuit in 2010, Millette has continuously worked to hone his craft, playing hundreds of shows across the Northeast United States and Canada with esteemed touring acts such as Grace Potter, Counting Crows, Richard Marx, Rick Springfield, Trey Anastasio (Phish), Mondo Cozmo, the Front Bottoms, the Ghost of Paul Revere, Dawes, the Marcus King Band, Oh Honey (now known as lovelytheband), Noah Guthrie (of America’s Got Talent and the FOX television series ‘glee’), Will Evans and Barefoot Truth, Scott Hellman, Kat Wright, Madaila, Seth Yacovone, Gang of Thieves, 8084, Jamie Lee Thurston, and more.

Cash is King is an Alt-Country outfit comprised of four native Vermonters and one Illinois transplant. Ryan McCrea (Vocals, Acoustic Guitar) has combined his Midwest upbringing with a Vermont state of mind to create a song catalog that is distinctly American. His timeless lyrics come to life with the help of the power and delicacy of Christina Durfee's vocals. The band gets it's unique musical personality from John Powers' classically trained upright bass and the ancient flavor of Aidan Lenihan's tasty lap steel. Conor McQuade rounds the group out with a lead guitar style that ranges from tasteful color to soul infused power. The group’s influences range as far as the aisles of any music store but their sound is unmistakably a product of the long winters and brilliant short summers of the Green Mountains.

Basement Casual came together just one year ago, when 4 musicians (and coworkers) playing in separate bands decided to collaborate and cover a wide array of music bringing together Jazz, Rock, Country, and even some Alternative jives. Native to Blackstone, MA, the band members have all been or are still currently a part of several other local bands such as Smear Campaign, Tailgates Down, and MPF who have been playing around the Worcester Area for nearly a decade. The group has a cross-generational dynamic that keeps the listeners on their toes!


Wicked Awesome BBQ

Wicked Awesome BBQ has been serving the Upper Valley since 2010 when Chef David bought his first smoker. With a passion of feeding others, he began setting up on the Norwich and Lebanon greens and opened a smoke shack in Thetford, VT. Adding a food truck in 2013 brought his New England BBQ across the Upper Valley, which is still serving up delicious food on-the-go. In 2017, Wicked Awesome BBQ decided to grow from a smoke shack to a full restaurant in White River Junction, VT.

Green Mountain Pizza Co.

The vintage Ford truck is what enables Green Mountain Pizza Co. to mobilize their services. A stylish truck, it adds a rustic charm to proceedings with its black painted finish and wooden overhead covering. Complete with a foldable awning, the truck can also provide some shelter from the elements.

The specialty wood-fired pizzas made by Green Mountain Pizza Co. are an ideal combination of crispy and piping hot. Offering pizzas that are inspired by Greece, the Caribbean, Mexico, Asia, and of course Italy, as well as elsewhere, there is something for everyone. What’s more, they create a variety of pizza styles with a selection of tasty toppings, including mushroom truffle, fennel sausage, and more. Additionally, to suit certain dietary requirements, they offer gluten-free, lactose-free, and nut-free meals, among others.

Boisvert's Curbside Kitchen

Every season, Boisvert's is Lebanon's answer to one of life's greatest perennial questions: where does one go for the best comfort seafood in town? The lobster roll is fresh-shucked and buttered daily, as fat and flavorful as any from Maine, and the scallops fly out the window just as furiously. All things fried is the other specialty here - whether we're talking about oysters or even fresh-breaded strips of chicken. Everything is freshly cooked, down to the hand-cut fries, ensuring the best comforts always come from hours and hours of hard work. Sausage and burgers are also grilled to perfection, ensuring there's options for everyone, and disappointment for none.

Trail Break Taps + Tacos

Trail Break taps + tacos has had a booming restaurant in WRJ for the past two years and added a taco trailer to the mix in the spring of 2018! The taco trailer makes it's way all over VT and NH providing tacos (and often, in VT, beer too!), quesadillas, grilled street corn and plenty of additional items featured at the restaurant to guests at a myriad of events throughout the spring, summer and fall. We're available for weddings, corporate parties, backyard shindigs and any other occasion that would be made more epic with some quality tacos and cold beer pouring from our four draft lines! Just look for the plaid 'travelin' taco tin' or get in touch: goodtimes@trailbreakwrj.com


Hoppy is a 1961 Divo milk truck turned into a mobile craft beer pouring machine.
​With six options for craft beers or ciders on tap you can choose which ones you would like to have at your event!

King Arthur Flour

King Arthur Flour will be in attendance in their distinctive truck! They'll be offering fresh baked chocolate chip cookies for a small donation - all proceeds will go directly to the Children's Hospital at Dartmouth-Hitchcock.

Please note: The King Arthur Flour truck is cash only.

Greene Mountain Nutrition

Delicious and healthy, made-to-order smoothies from Vermont's only independent nutrition store & smoothie bar.

Taste of Thai

Taste of Thai is a family business who specialize in cooking a mixture of Thai and Laos cuisine. They offer authentic food at a reasonable price. The dishes are made fresh daily and are even prepared right in front of their customers.

Thank You to Our Partners!