1 Manufacturer's Suggested Retail Price, includes the Delivery, Processing and Handling Fee. (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
2 All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle specific information.
3 Installed MSRP is the Manufacturer's Suggested Retail Price for accessories installed by the manufacturer. Actual prices for dealer installed accessories may vary. Please see your local Toyota dealer for pricing. Prices and product availability are subject to change without notice.
4 The Scout® GPS Link app is compatible with select vehicle models. Availability and accuracy of the information provided by Scout® GPS Link is subject to change at any time without notice and is dependent upon many factors, including smartphone connectivity, capability and cellular reception. Always use safe driving practices and follow all traffic rules. Data charges may apply. Scout® and Telenav® are registered trademarks of Telenav, Inc.
5 The Scout® GPS Link trial is at no extra cost and begins when the app is downloaded on the vehicle. Contact the Toyota Customer Experience Center at 800-331-4331 for length of trial period. After the trial period expires, enrollment in a paid subscription is required to access the service. Terms and conditions apply.
6 Always focus on the road while driving. Siri® is available on select iPhone®/iPad® models and requires Internet access. Siri® is not available in all languages or all areas and features vary by area. Some Siri® functionality and commands are not accessible in the vehicle. See apple.com and phone carrier for details. Data charges may apply. Siri® is a registered trademark of Apple Inc.
7 Apps and services are subject to change at any time without notice. Data charges may apply. Apple CarPlay® functionality requires a compatible iPhone® connected with an approved data cable into the USB media port. Apple CarPlay® is a registered trademark of Apple Inc.
8 May not be compatible with all mobile phones, MP3/WMA players and like models.
9 Advanced voice recognition capabilities vary by head unit.
10 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.
11 Toyota Safety Connect® depends on an operative telematics device, a cellular connection, navigation map data and GPS signal strength and other factors outside of Toyota's control, all of which can limit system functionality or availability, including access to response center and emergency support. Stolen vehicle police report required to use Stolen Vehicle Locator. Registration required. Service subject to change at any time without notice. Terms of Use apply. Service may vary by vehicle and region. See usage precautions and service limitations in Owner's Manual and at https://www.toyota.com/connected-services/ for additional details. To learn about Toyota's data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/.
12 The Safety Connect® trial period is at no extra cost and begins on the original date of purchase or lease of a new vehicle. After the trial period expires, enrollment in paid subscription is required to access the service.
13 Wi-Fi Connect is available on select 2018 and newer Toyota vehicles. Visit toyota.com for vehicle availability. Verizon Wireless is the network provider for Wi-Fi Connect, which uses Verizon's 4G LTE network to transmit data. Data usage and charges apply. Coverage not available everywhere; see vzw.com. See verizonwireless.com/bestnetwork for details. LTE is a trademark of ETSI. Other terms apply. Up to 5 devices can be supported using in-vehicle connectivity. Verizon Wireless data subscription required upon end of 6-month trial period or use of 2-GB data (whichever comes first). Use of Wi-Fi Connect subject to Verizon Wireless' Customer Agreement (verizonwireless.com/legal/notices/customer-agreement), Privacy Policy (verizon.com/about/privacy/privacy-policy-summary), and data use policies (verizonwireless.com/support/vz-email-legal). Apps and services subject to change at any time without notice.
14 The Wi-Fi Connect trial period is at no extra cost and begins on the date of activation. After the trial period expires, enrollment in a paid subscription is required to access the service. Terms and conditions apply.
15 SiriusXM® audio services require a subscription sold separately by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel, you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at www.siriusxm.com. All fees and programming subject to change. Not all vehicles or devices are capable of receiving all services offered by SiriusXM. Current information and features may not be available in all locations, or on all receivers. ©2019 Sirius XM Radio Inc. SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc.
16 SiriusXM All Access trial length and service availability may vary by model, model year or trim.
17 A heavier-duty wall receptacle with GFCI (Ground-Fault Circuit Interrupter) and a dedicated circuit are recommended but not required.
18 The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
19 An additional year of roadside assistance is included, for a total of 3 years from date of first use. Does not include parts and fluids. Valid only in the continental U.S. and Alaska.
20 The engine immobilizer is a state-of-the-art anti-theft system that is initiated when you insert your key into the ignition switch or bring a Smart Key fob into the vehicle. The engine will only start if the code in the transponder chip inside the key/fob matches the code in the vehicle's immobilizer. The transponder chip is embedded in the key/fob and can be costly to replace. If you lose a key or fob, your Toyota dealer can help or go to www.aloa.org to find a qualified locksmith in your area who can perform high-security key service.
21 Hill Start Assist Control is designed to help minimize backward rolling on steep ascents. It is not a substitute for safe driving judgment and practices. Factors including speed, grade, surface conditions and driver input can all affect whether HAC will be effective in preventing a loss of control. See Owner's Manual for additional limitations and details.
22 Extra-cost color.

2020 Toyota Prius Prime LE

# P20635, Magnetic Gray Metallic, 1.8L 4-Cyl. Gas/Electric Hybrid

Advertised price2


Prius Prime
Body Style
1.8L 4-Cyl. Gas/Electric Hybrid
Exterior Color
Magnetic Gray Metallic
Interior Color
Black Fabric
Model Number
Fuel Type


Installed Packages & Accessories
Total $468
  • All-Weather Floor Liner Package3
    All-Weather Floor Liners, Cargo Tray Plus

    This floor mat/liner was designed specifically for use in your model and model year vehicle and SHOULD NOT be used in any other vehicle. To avoid potential interference with pedal operation, each mat/liner must be secured with its fasteners. Do not install a floor mat/liner on top of an existing floor mat/liner.
  • Body Side Moldings3
    Uniquely designed, two-tone body side moldings feature the vehicle's exterior color with Piano Black accent.
    •Help protect against careless door swings, runaway shopping carts and other parking lot mishaps.
  • Preferred Owner's Portfolio
  • 50 State Emissions
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
  • Carbon-fiber-reinforced-polymer rear hatch
  • Charge port with illumination and charge indicator light
  • Dual-wave rear glass design
  • Heated Power Outside Mirrors
  • Heated power outside mirrors with folding feature
  • LED taillights and stop lights
  • Patterned acrylic grille overlay with active grille shutter
  • Quad-LED Headlights w/Auto-Off
  • Washer-linked variable intermittent windshield wipers
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  • 4.2" Color Dual Multi-Info Display
  • 5 pass. seating w/60/40 Split Rear Seats
  • Audio Plus — includes six speakers, 7-in. touch-screen, AM/FM, CD player, Scout® GPS Link4 compatible with up to 3-year trial,5 Siri® Eyes Free,6 Apple CarPlay®7 & Amazon Alexa compatible, USB media port,8 two USB charge ports,8 hands-free phone capability, advanced voice recognition9 and music streaming10 via Bluetooth®10 wireless technology. Connected Services — Safety Connect®11 with 3-year trial,12 Wi-Fi Connect Powered by Verizon13 with up to 2 GB within 6-month trial,14 SiriusXM®15 with 3-month All Access trial.16 See toyota.com/audio-multimedia for details.
  • Audio Plus - 7" Touch Screen, 6 Speakers HandsFree Bluetooth Phone/Music, USB Media Port, 2 USB Charge-Ports, SiriusXM w/3-Month All Access Trial, Siri Eyes Free, Apple CarPlay Compatible
  • Cargo area light
  • Cargo area lightweight tonneau cover
  • Cargo Area Tonneau Cover
  • Charging cable for standard 120V outlet17
  • Dual sun visors with extenders and illuminated vanity mirrors
  • Dual sunvisors w/extenders
  • Fabric-Trimmed Heated Fr Seats,
  • Foot pedal parking brake
  • Front door storage pockets with sculpted bottle holders; rear door storage bottle holders
  • One front 12V auxiliary power outlets
  • Power door locks
  • Power windows with auto up/down
  • Push Button Start
  • Rear center console with armrest and two rear cup/bottle holders
  • Rear dome light
  • Smart Key System18 on driver's door with Push Button Start
  • Smart-Flow Climate Control System
  • Tire Repair Kit
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Mechanical And Performance
  • 1.8L DOHC 16V VVT-i 4-Cylinder Engine
  • 15" Alloy Whls w/Cvrs, P195/65R15 Tires
  • Elec Pwr Steering(EPS);4-Whl Disc Brakes
  • EV, EV Auto, HV Modes
  • Hybrid Synergy Drive System, TZEV
  • Traction Battery: Lithium-ion (Li-ion)
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
  • Voltage: 351.5V
  • Voltage: 600V maximum
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Safety And Convenience
  • Additional year of Roadside Assistance19 for a total of 3 years of Roadside Assistance from date of purchase
  • Driver & Fr Psgr Advanced Airbag System
  • Driver & Fr Psgr Seat Mounted Side,Side Curtain, Driver Knee, Fr Psgr Seat Airbag
  • Eng Immobilizer, Tire Press Monitor Sys
  • Engine immobilizer20
  • Hill Start Assist Control (HAC)21
  • Integrated Backup Camera
  • LATCH (Lwr Anchors&Tethers for CHildren)
  • Safety Connect w/ 3-Yr. Trial
  • Star Safety System: VSC, TRAC, ABS, Elect Brake-Force Distribution, Brake Assist(BA) & Smart Stop Technology (SST)
  • Tire Repair System
  • Toyota Safety Sense P: Pre-Collision Sys w/Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert w/Steering Assist, Automatic High Beams
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All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle specific information.
*$650 lease acquisition fee (When applicable), $299 documentation fee, $35 title, $5 lemon law fee (new vehicles only), $11 lien fee, $76 registration fee and 6% Vermont state sales tax not included, unless otherwise noted. All state sales taxes and additional fees subject to change for vehicles registered outside Vermont. New Hampshire residents pay no sales tax.

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